https://www.loom.com/share/f1a1958f326247f7872a37ca6475995e

Order of Columns

1. Budget
2. Search Abs. Top IS
3. Search Impr. Share
4. Impr.
5. CTR
6. Clicks
7. Cost
8. Avg CPC
9. Susbcribers
10. Cost/Subscriber

Factors to Analyze

1. Campaigns
2. Ad Groups
3. Ads
4. Keywords
5. Search Terms