https://www.loom.com/share/c5fd3f51ad7b4bffad9b3222b89a9d5a

For Accounts w/ Low Conversion Volumes (<25 per month)

• What does our source of truth say? Did we see an abnormal uptick in conversions?
  • Check GA4 Attribution
  • Add UTM Parameters to URLs

For Accounts w/ High Conversion Volumes (>25 per month)

• How is Conversion Rate fluctuating for the conversion actions we’re tracking?
  • If the conversion rate is off from the trend, we’re likely not tracking properly.