https://www.loom.com/share/ef43279b2c7e4589a09be2dbb6aaea12

1. Standard Google Ads Account Structure

1. How to measure performance of Google Ads Account

1. Campaign Structure for Minea

Types of Google Ads Campaigns:

1. Search
2. Video
3. Display
4. PMAX (Combination of Search + Video + Display)

Most important metrics for minea:

1. of Subscribes

2. Cost/Subscribe

Keyword Match Types

1. Exact (the search query has to exactly match the keyword in the google ad account)